A brand strategy that relies heavily on events requires a strong visual presence of the brand on-site – even in the entrance area and for changing products. The task of designing a welcome bar with refrigerated units focused on multifunctionality – packaged in a typically cool design.

We designed the reception counter – in keeping with Red Bull – in the shape of a beverage can. The textile outer covering is backlit and can be easily swapped out depending on the product and occasion. The welcome bar is flanked by aluminum-clad columns with integrated drip trays and a base for refrigerators. The entire structure is lightweight and can be quickly stowed away in a station wagon.