Michael Sieger, the creative head of sieger design, developed an absolute passion and dedication for the design profession while still at school, which over the years has made him a successful autodidact in many design disciplines. Parallel to his studies, he already worked independently on various projects in the family business and gained experience that decisively shaped the creative, who has now won numerous international awards.

Developing brand concepts and products with a unique selling proposition, significant and success-oriented - this is the claim with which he works for partners such as Alape, Dornbracht and Duravit. Since 2003, he and his brother Christian have successfully managed the sieger design agency in the second generation.